Blog entry #22 Commercials

My group and I decided to analyze Super bowl commercials to find out how businesses and company do to promote their products. We will also be looking for the focused audience for each commercial as well as the persuasive techniques they use to encourage the consumer to buy their product

Super bowl commercials
1. Mountain Dew Kick Start (product)

The focused audience for this commercial are people from the age 18 to 30 (people who drink energy drinks both males and females)
The persuasive techniques for this commercial was by showing the audience3 awesome things combined (puppy monkey baby). This commercial used humor as an emotional appeal to purchase their product.

2. Doritos Ultrasound commercial

The audience that the company was focused on was middle ages parents. This commercial was mainly used to influence people to buy these chips. Mainly focused towards males more than females.
Humor was also the persuasive techniques to buy their product. Males will find this commercial really funny as this commercial shows a man joking around with his wife and she is unhappy with his actions. Women might not find it as funny since the birth of a child is not funny for women.

3. Heinz ketchup

This company dressed Weiner Dogs as hot dogs. This is an emotional appeal as most people will find this cute and funny, all while still trying to get the viewer to buy their Heinz Ketchup.
The audience that is targeted is families and people who have fun. (Parties, Barbecues, camping, etc.)

Doing this research helped our group decide that commercials will be an excellent way to promote our film. We will play our commercial on Cable networks like HBO,  ABC, Spike, FX, AMC etc. We decide on these Television Networks because we researched the age groups (Teen, Adults 18-40). These age groups are the ages that our film was aimed towards.